Social Material Studio — Brand Identity & Rebranding

Social Material Studio is a Lisbon-based digital studio working globally, focused on design resources, social media, content creation, and UGC.
As the brand evolved from a primarily offline service-based agency into a scalable digital-first studio, the need for a clear, distinctive, and future-oriented identity became essential.

The Challenge

The brand required a repositioning that would support its transition into a product-driven ecosystem — selling templates, digital resources, and tools for creators — while maintaining credibility, professionalism, and a strong aesthetic presence in a saturated market.

The challenge was to create a brand that felt:

• premium yet accessible

• strategic yet creative

• minimalist yet expressive

• scalable for global digital platforms

The Process

The rebranding process began with a deep strategic phase, defining the brand’s purpose, positioning, audience, and long-term vision.
We identified clarity as the core value — not only visually, but strategically and verbally.

From there, we developed:

• a clear brand positioning focused on empowering creators

• a refined tone of voice combining education and inspiration

• a strong narrative rooted in simplicity, intention, and aesthetic strategy

• a brand persona that balances structure (The Sage) and creativity (The Creator)

The visual identity was built around minimalism, neutral tones, generous spacing, and intentional typography — creating a system that supports both digital products and content-driven platforms such as social media, Pinterest, and marketplaces.

The Outcome

The result is a cohesive, modern, and scalable brand system that positions Social Material Studio as a trusted resource for modern creators.
The new identity communicates clarity, confidence, and professionalism, while remaining flexible enough to grow with the brand’s expanding product ecosystem.

Social Material Studio now stands as a digital studio that doesn’t just create design — it provides tools, structure, and clarity for creators to build brands with intention.

Services Delivered

Brand Strategy
Brand Positioning
Brand Narrative & Tone of Voice
Visual Identity Direction
Digital Brand System
Content & Product Branding