Case Study — High Spirits Milano

Milan, Italy

High Spirits Milano is a project born in the heart of Italy’s design capital — a cocktail lounge where night turns into art. We created a brand that lives between the sensory intensity of the drink and the quiet elegance of Milanese architecture.

The challenge was to develop an identity capable of balancing contemporary luxury, cinematic atmosphere, and a sophisticated editorial aesthetic, translating the essence of Milan’s nights: intimate, deep, and rich in detail.

SERVICES:

Brand Strategy · Naming · Visual Identity · Art Direction · Illustration · Environmental Design · Copywriting · Brand Collateral

The Identity

We focused on a warm, immersive palette — burgundy, deep wine, graphite black, cream, and subtle golden accents — evoking the low lighting of the city’s iconic bars.
The logotype and monogram were designed with high-contrast serif typography, complemented by an exclusive collection of line-art illustrations inspired by cocktail culture, the fluidity of gestures, and the details that turn each toast into a ritual.

The visual system combines editorial typography, premium textures, and minimal compositions, creating a graphic language that breathes discreet sophistication with a subtle speakeasy mystique.