Bold Coffee. Louder Ideas.
THE BRAND
Brand Origin
Born in the heart of Berlin, between graffiti-covered walls and independent art spaces, Rebel Brew is more than a coffee brand — it’s a liquid manifesto for those who think differently. Inspired by the raw energy of Kreuzberg and the creative pulse of Neukölln, the brand was born from a desire to create a space for expression, connection, and rebellion against the ordinary.
Here, coffee is just the beginning. The real fuel is creative rebellion — the freedom to build outside the lines and the urge to belong to a community that lives and works on its own terms. Every detail — from the logo to the wall art, from t-shirts to takeaway cups — carries the same intention: to provoke, inspire, and connect.
Rebel Brew isn’t just a brand. It’s a movement.
THE PROJECT
Melbourne, Australia - 2025
Services: Brand Identity | Brand Strategy | Social Media designs | Positioning | Print Design | Website Design
Client: Rebel Brew
Industries: Coffee Stores
Deliverables: Brand Strategy, Visual Identity, Art Direction, Illustration, Storytelling, Social media designs, Website design
THE TESTIMONIAL
"Working with this studio felt like giving shape to Rebel Brew’s soul.
They captured exactly who we are — rebellious, urban, creative — and translated that into a visual identity that stands out in every detail.
The branding didn’t just position us in the market; it helped us build a movement around coffee and self-expression. From the logo to the mural, every element is part of something bigger.
Thank you for bringing our vision to life."
— Jonas Keller, co-founder of Rebel Brew